Social Media & Market Intelligence
Turn public data and online interactions into actionable business insights
Overview
Connectura helps organizations understand their market, customers, and brand performance through data-driven intelligence. By combining social media analytics, AI-driven sentiment tracking, and advanced audience insights, we turn online activity into strategic knowledge. This enables businesses to anticipate trends, refine communication, and make decisions based on real market dynamics.
Core Services
Brand & Sentiment Analytics
- Cross-platform monitoring of brand mentions across LinkedIn, X (Twitter), Instagram, and news sources
- Real-time sentiment, emotion, and intent analysis to track customer perception and campaign impact
- Automated trend detection and keyword clustering for marketing and PR teams
Enterprise-Ready Integration
- APIs and connectors for CRM, Power BI, or ERP systems to unify social and business data
- Automated reporting pipelines linking marketing insights with customer service and product design feedback
- Custom models fine-tuned for sector-specific contexts (manufacturing, retail, logistics, services)
Audience & Competitor Insights
- Comparative analytics of audience engagement, content performance, and competitor positioning
- Identification of emerging market segments, influencers, and product opportunities
- Custom KPI dashboards connecting social performance with sales and conversion data
Advanced NLP & Vision Analysis
- Multilingual content classification using transformer-based LLMs for deeper semantic understanding
- Computer vision pipelines for image classification and analysis of brand-mention images.
- Entity extraction, topic modeling, and narrative clustering to detect early shifts in public opinion